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Brand Image Strategy Specialist

No. 1689
November 25, 2022
Location
Laval
Salary
Do discuss based on experience
Job category
Marketing
Type of job
Permanent
Schedule
Day shift, 35 hours per week, flexible schedule
You are passionate about digital marketing and would like to reach your full professional potential? Our client has a way of thinking outside the box, they are proactive people who do everything they can to make their two iconic Canadian brands shine. Our partner, a family-owned company in the fashion industry for over 80 years, and a leader in women’s fashion, has the perfect position for you! We are currently looking for a Brand Image Strategy Specialist to join the team at our head office located in Laval. Come join a dynamic team! This person will contribute to the success of the brand by supporting our partner’s objectives and attracting the right talent to fill open positions in various teams.

Tasks

  • Design action plans, oversee the creation of content to highlight the company’s value to employees and the brand as an employer of choice.
  • Develop, implement innovative talent attraction campaigns.
  • Lead the Careers section of the website and keep it updated with interesting and engaging content to increase talent attraction results.
  • Create the editorial calendar and manage the publication of talent attraction content on all company platforms (website, LinkedIn, Glassdoor, indeed etc.).
  • Conduct and analyze reports to evaluate the success of brand image campaigns.
  • Promote the employer’s brand image internally by creating great opportunities for all employees to drive the brand’s value proposition for its employees.
  • Comply with all the current and new company policies and procedures.
  • Perform any other tasks required by the supervisor.
  • This position requires flexibility for occasional travels to other offices.

Advantages

  • Group insurance with employer contribution, for your security and that of your family!
  • Great work environment; dynamic, rewarding and family oriented.
  • Company focused on the well-being of its employees.
  • Opportunities for advancement.
  • Parking on site.
  • Hybrid work.

Job requirements

  • Bachelor’s degree in Marketing or another related field.
  • 3 years of experience in content development and marketing campaigns.
  • Strong knowledge of social media platforms.
  • Demonstrated creative writing skills.
  • Experience in retail, an asset.
  • Knowledge of Windows and Office Suite.
  • Bilingualism, both spoken and written.
  • Excellent writing skills in French and English.

Desired profile

  • Excellent planning and organizational skills.
  • Strong social and professional skills.
  • Ability to establish strong working relationships with internal customers, colleagues and suppliers.
  • Passionate about fashion, digital marketing and social media.
  • Organizational skills that allow you to handle multiple projects simultaneously.
  • Ability to communicate and exchange ideas easily.

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