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Establishing a subsidiary in Greater Montreal often requires international companies to recruit their first senior leaders remotely, whether a General Manager, a Chief Operating Officer (COO) or a Chief Financial Officer (CFO). While technology makes talent identification easier, certain strategic dimensions remain difficult to assess without a solid understanding of the local market.

1. The limits of virtual interviews

Technical skills can be assessed effectively through virtual interviews. However, a leader’s ability to integrate into Montréal’s business ecosystem, including credibility, industry influence and understanding of bicultural dynamics, is much harder to evaluate without on-the-ground insight.

In this context, the support of a recruitment specialist familiar with the Montréal market helps reduce uncertainty and provides a more accurate assessment of a candidate’s true potential.

2. Hybrid leadership roles in the early stages

The first leaders recruited often wear multiple hats. A General Manager or COO is expected to structure operations, build a local team and develop business partnerships. On the support side, a Director of Human Resources plays a key role in establishing organizational culture and supporting growth.

In an early-stage context, these roles do not always begin as full-time positions. They are often structured on a part-time or scalable basis, evolving in step with the company’s growth.

These hybrid roles, both strategic and operational, require an evaluation approach tailored to the realities of Greater Montréal.

3. Adapting a global process to the Montréal market

Even with well-established recruitment processes, a successful market entry depends on a few essential adjustments:

• Reviewing evaluation criteria to include local market alignment
• Accelerating decision-making in a competitive talent market
• Planning for local validation to confirm cultural and organizational fit

4. Local market insight to address blind spots

Remote recruitment limits visibility into key factors such as the true attractiveness of a role, competitive compensation levels and influential professional networks.

A recruitment specialist with strong knowledge of the Montréal market acts as a strategic translator between the company and the local talent landscape, helping position the role appropriately and interpret signals that virtual interviews may not reveal.

5. Offering a credible total compensation package from the outset

To attract key leaders, compensation extends beyond base salary. Benefits programs, retirement plans, professional development and employee engagement initiatives are all part of market expectations.

However, when launching a new subsidiary, implementing these elements can be time-consuming and complex. As a result, some organizations rely on transitional solutions to manage payroll and certain components of total compensation, enabling faster recruitment and smoother onboarding.

In summary

Recruiting executives remotely for a Greater Montréal expansion requires more than evaluating technical competencies. Understanding the local market, adapting recruitment processes and offering a credible employee value proposition are essential levers for building a strong and sustainable foundation.

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